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Why A Less ‘Significant’ Black Friday Is Good For Retailers

“While the frenzy around Black Friday is diminishing, there will be shoppers looking for bargains and I would advise retailers to continue to treat it as an important selling opportunity,” said Mark Ryski, CEO of Headcount Corporation. “While there will very likely be a decline in store traffic, this may actually be good for retailers. Here’s why: When stores get so over-run with traffic, conversion rates tank because it’s very difficult to efficiently serve customers — mayhem is bad for conversion.” Read the article.