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Chipotle’s Digital-Only Location Anticipates New Era For Quick-Serve Restaurants

Chipotle Mexican Grill announced plans last week to open its first “digital-only restaurant” – The Chipotle Digital Kitchen. The chain said that the new concept will provide the option of having restaurants in urban areas that don’t have the space to accommodate full-size format units. “I have no doubt that the pandemic is causing many of the fast causal restaurants — if not all categories of restaurant — to think creatively about how they approach the dining experience in the future,” says Mark Ryski, CEO of HeadCount Corporation.  Read the article