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CASE STUDY: Cycle Gear Finds a New Gear with Traffic and Conversion Program

Despite tough headlines for many of the industry’s biggest retailers, one specialty retailer is bucking the trend in an industry plagued by indecision and distraction. It didn’t take long to see results. Just five months after the official launch of their new conversion program, Cycle Gear was already seeing great comp results, and by the end of the year, the company had their best Black Friday ever.  Read the article