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To Stay Relevant, Stores Need To ID Customers As They Come Through The Door

According to Boston Retail Partners’ 18th Annual POS/Customer Engagement Survey, retailers are still struggling to find the best way to identify customers as they walk through their doors.Seventy percent of retailers indicate customer identification is their top customer engagement priority, up from 62 percent last year. But, by first identifying the customer at checkout, in-store experience is a step behind online. “Shoppers need to want to be identified when they enter a store and clearly not every shopper desires this,” said Mark Ryski, founder and CEO of HeadCount Corporation. “Ultimately, the solution will need to be a combination of formal shopper opt-in combined with a reliable identification mechanism.” Read the article