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Coming to a City Near You: Ikea, New and (maybe) Improved

The furniture retailer is opening 30 small-store concepts in urban areas and refocusing e-commerce and delivery efforts. Will that lure millennials? “Even the most successful retailers need to disrupt themselves occasionally, and Ikea is a good example,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  “The move to smaller, city-center stores and focusing on online makes good sense. Ikea’s product offering is very compatible with the urban dweller, so smaller stores where these shoppers live makes good sense.” Read the article