All News Headlines

Why Are JCPenney-Sephora Stores-Within-Stores Successful?

Store-within-a-store partnerships are designed to be a “win-win” for both brands, but they can be tricky to execute well in the real world of retailing.  The numerous possible pitfalls in such relationships makes the success of the JCPenney-Sephora partnership, which began in 2006, all the more remarkable. “This is a classic example of ‘cool by association'”, says Mark Ryski CEO & Founder of HeadCount Corporation. “The only caution for Sephora is that a close affiliation with JCPenney could hurt their image — as cool as Sephora makes JCPenney, the flip side is that JCPenney may make Sephora seem less cool,” he says. Read article