All News Headlines

Do Retailers Need to Increase Foot Traffic?

Retail statistics show that store foot traffic is declining in 2016. There are plenty of theories about why: it’s the mass movement of shoppers to online; it’s changing consumer preferences; it’s the weather; it’s those pesky, hard-to-figure-out millennials who would rather hunt for Pokémon than bargains at the mall. As someone who has studied brick-and-mortar store traffic trends for more than 20 years, Mark Ryski CEO & Founder of HeadCount Corporation knows it’s not unusual to see year-over-year store traffic declines of 5, 10 and even 20 percent or more. When you put this in absolute terms, it can be startling. So, do retailers need to increase foot traffic? Read article