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Lands’ End to take final steps away from Sears

Lands’ End to take final steps away from Sears as the apparel retailer exits store-within-a-store locations. “My only question is why it took Lands’ End management so long to extricate themselves from Sears,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “Lands’ End has a following and still reasonable brand equity, notwithstanding the historical challenges it’s faced. Lands’ End is on the right track: 1.) get out of Sears, 2.) continue to build out its online business, including third-party marketplaces and 3.) open stores slowly and carefully — don’t overbuild.” Read the article