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Has North Face Reached a Summit in Consumer Segmentation?

To enhance segmentation efforts, The North Face last year introduced a new “consumer territory model” strategy to define the many ways consumers are experiencing its brand. RetailWire BrainTrust Experts offered advice to lifestyle brands and retailers working with customer segmentation approaches, citing common missteps in such schemes. “Occasionally brands get so carried away with brand stuff that they lose sight of executing in a way that delivers meaningful business results,” says Mark Ryski, CEO & Founder of HeadCount Corporation.  Read the article