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QVC/HSN Could Enter The Arena With Amazon And Walmart.com

The deal bringing the two networks under one corporate umbrella will create the largest television home shopping company in the world as well as the third largest e-commerce company in North America behind Amazon.com and Walmart. But despite the size of the combined company, many on the RetailWire BrainTrust noted significant challenges in a field dominated by mammoth e-commerce players. “Younger consumers are cutting ties to TV and so the base of TV shoppers is declining. This will require significant changes to the way QVC has historically done business.”” said Mark Ryski, CEO of HeadCount Corporation. Read the article