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Are Retailers Squandering Store Traffic?

Online, Conversion Rate Optimization (CRO) has become an industry onto itself, spawning a global community of consultants and service providers, formal methodologies and over a hundred books dedicated to the topic on Amazon.com alone. There is only one book on brick-and-mortar conversion listed on Amazon. Given the difficult business conditions so many are facing, it’s baffling that CRO hasn’t become an obsession with brick and mortar retailers. In today’s environment, retailers can ill afford to squander the sales opportunities. Stemming the tide of store traffic declines may be difficult if not impossible, but it doesn’t prevent retailers from focusing on the opportunities and applying CRO strategies. Read the article.