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Apple Wants More Enriching In-Store Experiences

If it’s true that consumers today are more into experiences than simply buying products off of shelves, than Apple may be onto something with its new generation design focused on transforming its locations into something akin to ‘town squares.’ “I think it’s important to realize that Apple doesn’t rely on its retail operation to drive the company’s enormous revenue or profit,” said Mark Ryski founder and CEO of HeadCount Corporation. “This enables Apple’s retail operation to evolve its store concept in ways that very few, if any, other retailers practically can.”  Read the article