The furniture retailer is opening 30 small-store concepts in urban areas and refocusing e-commerce and delivery efforts. Will that lure millennials? “Even the most successful retailers need to disrupt themselves occasionally, and Ikea is a good example,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  “The move to smaller, city-center stores and focusing on online makes good sense. Ikea’s product offering is very compatible with the urban dweller, so smaller stores where these shoppers live makes good sense.”