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Why It’s Critical to Use Retail Traffic Counters

While formal industry penetration data on retail traffic counters are hard to come by, a quick stroll through any mall will reveal that more major retailers track traffic today than those who do not. Part of the reason that retail traffic counting is becoming so ubiquitous is because the insights have so much practical value across so many functional areas. If your chain doesn’t have retail traffic counters installed at the front door today, there’s a good chance it will, probably sooner rather than later. So, what can a simple traffic counter tell you that you don’t already know? A lot. Read the article.