Five Below has made the decision to start selling some products for more than $5. The higher prices address rising costs and offer the opportunity to stock costlier items at “extreme value” in the home and tech categories. “This seems to be the awkward discussion all price-point branded retailers find themselves having when prices start to escalate — which they often do,” says Mark Ryski, CEO of HeadCount Corporation. “Overall, Five Below has established a loyal following of mostly young people who are into cheap stuff…Some people will be offended by the move; others won’t care or will hardly even notice.”