Posted December 21, 2017
It was a little over a year ago that Nike opened its “experiential” flagship store in Soho. Now the shoe brand is planning to replace it with an even bigger concept — one that emphasizes experience even more and in more exclusive ways. The planned Nike flagship store is slated to open in early 2019, and the fifth floor (accessible only to NikePlus members) will be home to exclusive products and services. “Given the ubiquitous products Nike offers, I think this kind of exclusivity could indeed be off-putting for some Nike customers,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. Read the article
Posted November 21, 2017
Earlier this year, Walmart added another benefit for price-conscious shoppers by offering discounts on items ordered online and picked up in stores. The “Pickup Discount” is typically between three and five percent. “I believe that Walmart is smart to play to their brick-and-mortar strength by offering even lower prices for in-store pickup on some items and then play for add-on sales from the increased store visits,” commented Mark Ryski, CEO of HeadCount Corporation. Read the article.
Posted October 20, 2017
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines. Read the article.
Posted October 12, 2017
“While the frenzy around Black Friday is diminishing, there will be shoppers looking for bargains and I would advise retailers to continue to treat it as an important selling opportunity,” said Mark Ryski, CEO of Headcount Corporation. “While there will very likely be a decline in store traffic, this may actually be good for retailers. Here’s why: When stores get so over-run with traffic, conversion rates tank because it’s very difficult to efficiently serve customers — mayhem is bad for conversion.” Read the article.
Posted September 28, 2017
If you think this responsibility lies outside the realm of loss prevention, you may want to reconsider: many of the systems that now perform LP functions also have retail traffic counting capabilities. But, just because you’ve implemented a retail traffic counting solution doesn’t mean the insights are being applied appropriately. Mark Ryski, trend analyst and contributing writer, delves into conversion optimization possibilities and challenges in the retail space in his feature article for the September-October 2017 issue of LP Magazine. Read the article
Posted September 22, 2017
“Facial recognition and biometric data is highly sensitive and personal and Walmart is significantly over-reaching to use it for improving customer experience and reducing staff costs,” said Mark Ryski, CEO of HeadCount, which helps retailers analyze store traffic and conversion data. “While I do believe there is great potential to use and apply biometric data (especially for security purposes), I am very concerned about how some retailers might use this data under the guise of ‘improving customer service.’” Read the article
Posted September 12, 2017
Store closures and bankruptcies dominate the headlines, but one expert sees a large untapped opportunity he says most retailers are shockingly ignoring – and in an upcoming Webinar he will be giving retailers some much-needed answers. According to Mark Ryski, author and retail analytics expert, shoppers are visiting stores but leaving without buying. Capturing even a small percentage of these ‘unconverted’ shoppers can have a significant and direct impact on retailers’ financial results and long-term viability. Upcoming WEBINAR Brick-and-mortar Retailers’ Secret Weapon: Conversion Rate Optimization presents new ways for retailers to mitigate store traffic declines and improve same-store sales. Read the article.
Posted September 7, 2017
With the influence of mobile and social media pushing styles in and out of fashion at a breakneck pace, some retailers are admitting that they aren’t able to catch up. Some members of the RetailWire BrainTrust, like Mark Ryski, CEO of HeadCount Corporation, suggested altering the buy cycle to meet the trends.
“Buying later, buying smaller and moving quickly will become a necessity for retailers to successfully compete against more nimble online and offline retailers who are able to deliver,” says Ryski. Read the article.
Posted August 17, 2017
While declining store traffic continues to dominate the headlines and remains the most frequent reason cited for lackluster store performance, the fact is, it’s only part of the story. If it’s true that store traffic has experienced a permanent and intractable decline, then what are brick-and-mortar retailers to do? In the aftermath of the dot-com bubble in the early 2000’s, online marketers realized that they couldn’t merely focus on generating website traffic, rather they needed to focus on conversion – that is, get more visitors to buy. The same is true in brick-and-mortar retailing. Read the article
Posted August 16, 2017
Most major tier-one retailers today track traffic and conversion rates in all their stores, so the basic data needed to conduct conversion rate optimization (CRO) already exists. However, the variability in physical stores makes applying conversion improvement initiatives across stores consistently a challenge, and it also makes measuring results more challenging too. Given the difficult business conditions so many brick-and-mortar retailers are facing, it’s baffling that CRO hasn’t become more of a focus if not an obsession. Read the article