Posted January 30, 2018
Retailers have been blaming declining numbers of walk-in traffic for their weak sales, but landlords say some tenants have neglected store upkeep and should shoulder the blame if customers walk out without making a purchase. “Retailers are saying, we’ve done the pruning, now we need the comps to go up,” said Mark Ryski, chief executive officer of Headcount Corp., a company that studies and helps business with retail traffic and conversion analysis. Read the full article Wall Street Journal or visit the WSJ web site.
Posted January 18, 2018
In 2017, retail businesses had to come to terms with a new playing field that required them to disrupt their own strategy at every turn. Senior executives and C-suites from leading retail and marketing technology companies share their views here on what they predict 2018 holds for retail and marketing. “Many more e-commerce companies will begin to open up bricks and mortar locations in 2018 as part of a transition to small format retail spaces.” Mark Ryski, Founder & CEO, HeadCount. Read the article
Posted January 18, 2018
“Despite the tumultuous change happening in the retail industry, there are plenty of shoppers and they are buying,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “To be successful in 2018, I encourage indie retailers to make an extra effort to deliver a personal shopping experience and be their own version of ‘helpful place’.” Read the article
Posted December 21, 2017
It was a little over a year ago that Nike opened its “experiential” flagship store in Soho. Now the shoe brand is planning to replace it with an even bigger concept — one that emphasizes experience even more and in more exclusive ways. The planned Nike flagship store is slated to open in early 2019, and the fifth floor (accessible only to NikePlus members) will be home to exclusive products and services. “Given the ubiquitous products Nike offers, I think this kind of exclusivity could indeed be off-putting for some Nike customers,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. Read the article
Posted November 21, 2017
Earlier this year, Walmart added another benefit for price-conscious shoppers by offering discounts on items ordered online and picked up in stores. The “Pickup Discount” is typically between three and five percent. “I believe that Walmart is smart to play to their brick-and-mortar strength by offering even lower prices for in-store pickup on some items and then play for add-on sales from the increased store visits,” commented Mark Ryski, CEO of HeadCount Corporation. Read the article.
Posted October 20, 2017
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines. Read the article.
Posted October 12, 2017
“While the frenzy around Black Friday is diminishing, there will be shoppers looking for bargains and I would advise retailers to continue to treat it as an important selling opportunity,” said Mark Ryski, CEO of Headcount Corporation. “While there will very likely be a decline in store traffic, this may actually be good for retailers. Here’s why: When stores get so over-run with traffic, conversion rates tank because it’s very difficult to efficiently serve customers — mayhem is bad for conversion.” Read the article.
Posted September 28, 2017
If you think this responsibility lies outside the realm of loss prevention, you may want to reconsider: many of the systems that now perform LP functions also have retail traffic counting capabilities. But, just because you’ve implemented a retail traffic counting solution doesn’t mean the insights are being applied appropriately. Mark Ryski, trend analyst and contributing writer, delves into conversion optimization possibilities and challenges in the retail space in his feature article for the September-October 2017 issue of LP Magazine. Read the article
Posted September 22, 2017
“Facial recognition and biometric data is highly sensitive and personal and Walmart is significantly over-reaching to use it for improving customer experience and reducing staff costs,” said Mark Ryski, CEO of HeadCount, which helps retailers analyze store traffic and conversion data. “While I do believe there is great potential to use and apply biometric data (especially for security purposes), I am very concerned about how some retailers might use this data under the guise of ‘improving customer service.’” Read the article
Posted September 12, 2017
Store closures and bankruptcies dominate the headlines, but one expert sees a large untapped opportunity he says most retailers are shockingly ignoring – and in an upcoming Webinar he will be giving retailers some much-needed answers. According to Mark Ryski, author and retail analytics expert, shoppers are visiting stores but leaving without buying. Capturing even a small percentage of these ‘unconverted’ shoppers can have a significant and direct impact on retailers’ financial results and long-term viability. Upcoming WEBINAR Brick-and-mortar Retailers’ Secret Weapon: Conversion Rate Optimization presents new ways for retailers to mitigate store traffic declines and improve same-store sales. Read the article.