Posted September 22, 2017
“Facial recognition and biometric data is highly sensitive and personal and Walmart is significantly over-reaching to use it for improving customer experience and reducing staff costs,” said Mark Ryski, CEO of HeadCount, which helps retailers analyze store traffic and conversion data. “While I do believe there is great potential to use and apply biometric data (especially for security purposes), I am very concerned about how some retailers might use this data under the guise of ‘improving customer service.’” Read the article
Posted September 12, 2017
Store closures and bankruptcies dominate the headlines, but one expert sees a large untapped opportunity he says most retailers are shockingly ignoring – and in an upcoming Webinar he will be giving retailers some much-needed answers. According to Mark Ryski, author and retail analytics expert, shoppers are visiting stores but leaving without buying. Capturing even a small percentage of these ‘unconverted’ shoppers can have a significant and direct impact on retailers’ financial results and long-term viability. Upcoming WEBINAR Brick-and-mortar Retailers’ Secret Weapon: Conversion Rate Optimization presents new ways for retailers to mitigate store traffic declines and improve same-store sales. Read the article.
Posted September 7, 2017
With the influence of mobile and social media pushing styles in and out of fashion at a breakneck pace, some retailers are admitting that they aren’t able to catch up. Some members of the RetailWire BrainTrust, like Mark Ryski, CEO of HeadCount Corporation, suggested altering the buy cycle to meet the trends.
“Buying later, buying smaller and moving quickly will become a necessity for retailers to successfully compete against more nimble online and offline retailers who are able to deliver,” says Ryski. Read the article.
Posted August 17, 2017
While declining store traffic continues to dominate the headlines and remains the most frequent reason cited for lackluster store performance, the fact is, it’s only part of the story. If it’s true that store traffic has experienced a permanent and intractable decline, then what are brick-and-mortar retailers to do? In the aftermath of the dot-com bubble in the early 2000’s, online marketers realized that they couldn’t merely focus on generating website traffic, rather they needed to focus on conversion – that is, get more visitors to buy. The same is true in brick-and-mortar retailing. Read the article
Posted August 16, 2017
Most major tier-one retailers today track traffic and conversion rates in all their stores, so the basic data needed to conduct conversion rate optimization (CRO) already exists. However, the variability in physical stores makes applying conversion improvement initiatives across stores consistently a challenge, and it also makes measuring results more challenging too. Given the difficult business conditions so many brick-and-mortar retailers are facing, it’s baffling that CRO hasn’t become more of a focus if not an obsession. Read the article
Posted August 11, 2017
“There are too many stores selling groceries,” wrote Mark Ryski, founder of HeadCount Corporation in an online discussion last week on RetailWire. “At the end of the day, consumers will decide who the winners and losers will be, but until then it will be painful for grocery retailers and good for consumers. The market is finite and ultimately something has got to give — the shake out will come and it will be big.” Read the article.
Posted August 8, 2017
“Facial recognition and biometric data is highly sensitive and personal, and Walmart is significantly over-reaching to use it for improving customer experience and reducing staff costs,” said Mark Ryski, CEO of HeadCount Corporation. “While I do believe there is great potential to use and apply biometric data (especially for security purposes), I am very concerned about how some retailers might use this data under the guise of ‘improving customer service.'” Read the article
Posted August 4, 2017
Online, Conversion Rate Optimization (CRO) has become an industry onto itself, spawning a global community of consultants and service providers, formal methodologies and over a hundred books dedicated to the topic on Amazon.com alone. There is only one book on brick-and-mortar conversion listed on Amazon. Given the difficult business conditions so many are facing, it’s baffling that CRO hasn’t become an obsession with brick and mortar retailers. In today’s environment, retailers can ill afford to squander the sales opportunities. Stemming the tide of store traffic declines may be difficult if not impossible, but it doesn’t prevent retailers from focusing on the opportunities and applying CRO strategies. Read the article.
Posted August 1, 2017
Being a hot retailer doesn’t come easily, yet a handful of companies have managed to stay on the Hot 100 Retailers list every year since its inception a dozen years ago. Dick’s has managed to prevail despite adverse trends over the last few years that have claimed competitors and earlier this year caused Wall Street to lose some confidence in the once high-flying retailer. The company has also pared down store openings for the next two years. “Wall Street won’t necessarily like it, but Wall Street doesn’t seem to like negative comps either, and overbuilding stores is a sure way to get them,” says Mark Ryski, CEO of HeadCount Corporation. Read the article
Posted July 28, 2017
“Discounting to drive traffic is a slippery slope. While price discounting may produce a short-term sales lift (though likely at lower margins), it creates expectations with consumers that may be difficult or impossible to sustain, says Mark Ryski, Author, Founder & CEO of HeadCount Corporation. “While driving store traffic is critical, retailers need to focus more attention on converting the traffic that they do receive. Since many retailers still don’t track traffic or measure conversion rates in their stores, one has to wonder how many sales opportunities are missed because retailers don’t fully understand where and how many sales opportunities they are failing to convert. Before retailers start slashing prices, they should focus more attention on optimizing conversion rates in their stores.” Read the article.