In the News

Stores Borrow Tricks From Online Retailers

Retailers have been blaming declining numbers of walk-in traffic for their weak sales, but landlords say some tenants have neglected store upkeep and should shoulder the blame if customers walk out without making a purchase. “Retailers are saying, we’ve done the pruning, now we need the comps to go up,” said Mark Ryski, chief executive officer of Headcount Corp., a company that studies and helps business with retail traffic and conversion analysis. Read the full article Wall Street Journal or visit the WSJ web site.

Interview with Mark Ryski, Founder and CEO at HeadCount Corporation

Starting a business is a big achievement for many entrepreneurs, but maintaining one is the larger challenge. It is not easy running a company, especially in a fast-paced, ever-changing business world.  We have been interviewing companies from around the world to discover what challenges they are facing in their businesses. We also asked each company to share business advice they would give to a younger version of themselves.
Below is our interview with Mark Ryski, Founder and CEO at HeadCount Corporation. Read the article 

28 Retail Marketing Predictions To Watch In 2018

In 2017, retail businesses had to come to terms with a new playing field that required them to disrupt their own strategy at every turn.  Senior executives and C-suites from leading retail and marketing technology companies share their views here on what they predict 2018 holds for retail and marketing.  “Many more e-commerce companies will begin to open up bricks and mortar locations in 2018 as part of a transition to small format retail spaces.” Mark Ryski, Founder & CEO, HeadCount. Read the article

Retailers Need to Channel Their “Helpful Place”

“Despite the tumultuous change happening in the retail industry, there are plenty of shoppers and they are buying,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “To be successful in 2018, I encourage indie retailers to make an extra effort to deliver a personal shopping experience and be their own version of ‘helpful place’.”  Read the article

Nike’s New NYC Flagship Will Separate The Haves From The Have Nots

It was a little over a year ago that Nike opened its “experiential” flagship store in Soho. Now the shoe brand is planning to replace it with an even bigger concept — one that emphasizes experience even more and in more exclusive ways. The planned Nike flagship store is slated to open in early 2019, and the fifth floor (accessible only to NikePlus members) will be home to exclusive products and services.  “Given the ubiquitous products Nike offers, I think this kind of exclusivity could indeed be off-putting for some Nike customers,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  Read the article

Experts Dispute Walmart’s Wisdom In Raising Online Prices

Earlier this year, Walmart added another benefit for price-conscious shoppers by offering discounts on items ordered online and picked up in stores. The “Pickup Discount” is typically between three and five percent.  “I believe that Walmart is smart to play to their brick-and-mortar strength by offering even lower prices for in-store pickup on some items and then play for add-on sales from the increased store visits,” commented Mark Ryski, CEO of HeadCount Corporation. Read the article.

Brick-and-Mortar Retailers’ Secret Weapon: Conversion Rate Optimization

Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines. Read the article.

Why A Less ‘Significant’ Black Friday Is Good For Retailers

“While the frenzy around Black Friday is diminishing, there will be shoppers looking for bargains and I would advise retailers to continue to treat it as an important selling opportunity,” said Mark Ryski, CEO of Headcount Corporation. “While there will very likely be a decline in store traffic, this may actually be good for retailers. Here’s why: When stores get so over-run with traffic, conversion rates tank because it’s very difficult to efficiently serve customers — mayhem is bad for conversion.” Read the article.

How to Turn Retail Traffic Insights into Better Business Results

If you think this responsibility lies outside the realm of loss prevention, you may want to reconsider: many of the systems that now perform LP functions also have retail traffic counting capabilities. But, just because you’ve implemented a retail traffic counting solution doesn’t mean the insights are being applied appropriately. Mark Ryski, trend analyst and contributing writer, delves into conversion optimization possibilities and challenges in the retail space in his feature article for the September-October 2017 issue of LP Magazine. Read the article

How Will Retailers Use Facial Recognition Technology?

“Facial recognition and biometric data is highly sensitive and personal and Walmart is significantly over-reaching to use it for improving customer experience and reducing staff costs,” said Mark Ryski, CEO of HeadCount, which helps retailers analyze store traffic and conversion data. “While I do believe there is great potential to use and apply biometric data (especially for security purposes), I am very concerned about how some retailers might use this data under the guise of ‘improving customer service.’” Read the article