All News Headlines

Brick-and-Mortar Retailers’ Secret Weapon: Conversion Rate Optimization

While declining store traffic continues to dominate the headlines and remains the most frequent reason cited for lackluster store performance, the fact is, it’s only part of the story. If it’s true that store traffic has experienced a permanent and intractable decline, then what are brick-and-mortar retailers to do?  In the aftermath of the dot-com bubble in the early 2000’s, online marketers realized that they couldn’t merely focus on generating website traffic, rather they needed to focus on conversion – that is, get more visitors to buy. The same is true in brick-and-mortar retailing. Read the article