All News Headlines

Are Same-Store Sales Still A Meaningful Metric?

With brick-and-mortar retailers declaring bankruptcy at an alarming pace in 2017, some industry observers have been questioning one of retail’s most commonly used measuring sticks: same-store sales. A recent article explored whether the same-store sales metric should give way to more inclusive measurements such as “same trade area,” which accounts for all sales, regardless of purchase channel, that are made within the influence area of a given store. Read the article.