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Should The Outdoor Industry Welcome Selling On Walmart.com?

On August 27, Walmart’s Premium Outdoor Store microsite launched with nearly 50 well-known outdoor brands. “Will it hurt some of the outdoor specialty stores?,” says Mark Ryski, founder and CEO, HeadCount Corp. “Probably, but how is this different than any other category? Ultimately every retailer needs to find their place in the market, and competing against Walmart and Amazon is just part of the market.”  Read the article