Why HeadCount?

Conversion: The Last Great Retail Metric

This book is for every retailer who wants to perform better. It isn’t just for big retailers or retailers in specific categories – it’s for all retailers regardless of the number of locations you have or what you sell. Using real-world examples it shows how traffic and conversion analytics can help improve sales results and reduce expenses for virtually any retailer.

“Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth.”

Thomas H. Davenport, President’s Distinguished Professor, Babson College
Author of Competing on Analytics and Analytics at Work

“A true find for any retailer looking for dramatic improvements in business outcomes!”

Len Schlesinger, President, Babson College
former Vice Chairman and COO, Limited Brands

“The strategies introduced in this book will help retailers of all sizes and categories convert their customers’ experiences into future buyers.”

Pat Conroy, Vice Chairman, Deloitte LLP
& Consumer Products Practice Leader

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