This book is for every retailer who wants to perform better. It isn’t just for big retailers or retailers in specific categories – it’s for all retailers regardless of the number of locations you have or what you sell. Using real-world examples it shows how traffic and conversion analytics can help improve sales results and reduce expenses for virtually any retailer.
Conversion: The Last Great Retail Metric
Thomas H. Davenport, President’s Distinguished Professor, Babson College
Len Schlesinger, President, Babson College
Pat Conroy, Vice Chairman, Deloitte LLP
Weekly Insight - non-excerpt pages