Traffic and conversion are vital. If you’re not tracking traffic and conversion in all of your stores, you’re missing critical insights and context that can help your stores perform better.
Counting store traffic and measuring conversion have been part of retailing for decades. These are not radical new concepts. In fact, traffic and conversion are widely accepted as basic, fundamental retail metrics.
So why, then, do so many retailers not count traffic or measure conversion in all their stores? Or, why do so many retailers that have traffic counters struggle with extracting all the valuable insights that can be harvested from this data?
As it turns out, it’s harder than it looks.
At HeadCount we’ve spent the last decade focused on helping retailers – of all sizes and categories – get the most out of traffic and conversion data.
Check out our books on the topic. When Retail Customers Count was the first book ever written dedicated to retail traffic and conversion. You’ll find a deeper exploration of how retailers can leverage traffic and conversion data in our follow-up book, Conversion: The Last Great Retail Metric.
If you don’t have time to read our books, here’s the punch line: retailers that have traffic and conversion data and fully leverage the insights have a significant advantage over retailers who don’t. You can either become a traffic and conversion expert, or you can hire us. We can help you get further, faster.