Why HeadCount?

When Retail Customers Count

When Retail Customers Count was the first book ever written dedicated to telling the traffic and customer conversion story. From measuring the impact to advertising to understanding what drives conversion rates, the book coves all the bases. Published in 2005, this book is a primer for retail management at all levels – from executives to store managers – describing the many ways traffic and conversion data can help retailers measure results, drive performance and manage costs.

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