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Why Traffic and Conversion Measurements are Key for Small Retailers

HeadCount’s Mark Ryski spoke to our listeners about important measuring points in a business. Perhaps surprising, comparing “same day last year” is not a fair measurement. Mark shares his years of experience dealing with traffic counts and conversion rates. Mark explains why these measurements are important to those of us from the small business world. There is a lot to be learned from the individual who wrote, When Retail Customers Count and Conversion – The last great retail metricListen to the podcast.