Special to Financial Post from Mark Ryski.  In 2003, I made the jump from a career as a vice-president of a software company to being an entrepreneur.  It occurred to me that, in part, most retailers didn’t see the value in what I was offering because very little had ever been said about it.  My next challenge was to figure out how to write a book and get it published – how hard could that be?   The only problem with a ‘Book Strategy’ is that you actually need to write a book. Read the article