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Feature Content Layouts2021-01-14T23:07:09+00:00

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Brick-and-mortar retailers’ secret weapon: Conversion rate optimization

October 20, 2017|

Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines.  Read the article.

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Podcast: Driving sales when store traffic is down

February 10, 2020|

Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a traffic problem, they have a shopper conversion problem. And he has [...]

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Press-Feature-2R-1L

Brick-and-mortar retailers’ secret weapon: Conversion rate optimization

October 20, 2017|

Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines.  Read the article.

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Do retailers have the right stuff for Christmas?

October 13, 2022|

New research forecasts that imports to American ports will fall to the lowest level in nearly two years by the end of 2022. "This holiday season is going to be hit-or-miss across the board. Consumers should shop early and buy it if they see something they want, since [...]

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