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Press-Feature-1R-2L
Brick-and-mortar retailers’ secret weapon: Conversion rate optimization
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines. Read the article.
Podcast: Driving sales when store traffic is down
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a traffic problem, [...]
Turning retail shoppers into buyers via conversion rate optimization
Shoppers are flowing back into retail stores after two years of COVID-19 and the quest is on to convert shoppers into buyers as well as engaged and loyal customers. One proven approach is developing an effective conversion rate optimization [...]
Press-Feature-1R-1L
Brick-and-mortar retailers’ secret weapon: Conversion rate optimization
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar [...]
Podcast: Driving sales when store traffic is down
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a traffic problem, they have a shopper conversion problem. And he has [...]
Press-Feature-1R-4L
Brick-and-mortar retailers’ secret weapon: Conversion rate optimization
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar [...]
Press-Feature-2R-1L
Podcast: Driving sales when store traffic is down
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a traffic problem, [...]
Turning retail shoppers into buyers via conversion rate optimization
Shoppers are flowing back into retail stores after two years of COVID-19 and the quest is on to convert shoppers into buyers as well as engaged and loyal customers. One proven approach is developing an effective conversion rate optimization [...]
Brick-and-mortar retailers’ secret weapon: Conversion rate optimization
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines. Read the article.
Knowledge-Feature-1R-2L
Super Converters. How To Turn Your Stores into Super Converting Stores in Time for the Holiday
Brick-and-mortar retailers have a significant advantage over e-commerce to drive sales this holiday season but the vast majority of retailers do not have – or have even considered – formally developing conversion rate optimization (CRO) strategies for their physical stores. The fact that CRO is largely untapped by [...]
Free webinar offers insight on how to convert shoppers into buyers
Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. But their own traffic data will tell them precisely where conversion sags occur every hour — a telltale sign that customers are not having a good shopping experience. Watch HeadCount's Founder & [...]
Do retailers have the right stuff for Christmas?
New research forecasts that imports to American ports will fall to the lowest level in nearly two years by the end of 2022. "This holiday season is going to be hit-or-miss across the board. Consumers should shop early and buy it if they see something they want, since [...]
Knowledge-Feature-1R-1L
Super Converters. How To Turn Your Stores into Super Converting Stores in Time for the Holiday
Brick-and-mortar retailers have a significant advantage over e-commerce to drive sales this holiday season but the vast majority of retailers do not have – or have even considered – formally developing conversion rate optimization (CRO) strategies for their physical stores. The fact that CRO is largely untapped by [...]
Free webinar offers insight on how to convert shoppers into buyers
Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. But their own traffic data will tell them precisely where conversion sags occur every hour — a telltale sign that customers are not having a good shopping experience. Watch HeadCount's Founder & [...]
Knowledge-Feature-1R-4L
Super Converters. How To Turn Your Stores into Super Converting Stores in Time for the Holiday
Brick-and-mortar retailers have a significant advantage over e-commerce to drive sales this holiday season but the vast majority of retailers do not have – or have even considered – formally developing conversion rate optimization (CRO) strategies for their physical stores. The fact that CRO is largely untapped by [...]
Knowledge-Feature-2R-1L
Free webinar offers insight on how to convert shoppers into buyers
Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. But their own traffic data will tell them precisely where conversion sags occur every hour — a telltale sign that customers are not [...]
Do retailers have the right stuff for Christmas?
New research forecasts that imports to American ports will fall to the lowest level in nearly two years by the end of 2022. "This holiday season is going to be hit-or-miss across the board. Consumers should shop early and [...]
Super Converters. How To Turn Your Stores into Super Converting Stores in Time for the Holiday
Brick-and-mortar retailers have a significant advantage over e-commerce to drive sales this holiday season but the vast majority of retailers do not have – or have even considered – formally developing conversion rate optimization (CRO) strategies for their physical stores. The fact that CRO is largely untapped by [...]