Press2022-10-13T17:08:50+00:00

HeadCount News Features

Turning retail shoppers into buyers via conversion rate optimization

August 31, 2022|

Shoppers are flowing back into retail stores after two years of COVID-19 and the quest is on to convert shoppers into buyers as well as engaged and loyal customers.  One proven approach is developing an effective conversion rate optimization (CRO) program and taking a deep dive into store traffic to determine where conversion is lacking as well as identifying “super converters. These are stores that benchmark “what’s possible” and likely hold the secret to unlocking chainwide conversion rate improvement, says Mark Ryski Founder & CEO of HeadCount. Read the article.

Those techniques for detailing store traffic statistics

【摘要】数据分析公司HeadCount Corp.的创始人Mark Ryski在《转换:最后一个零售指标》一书中指出:客流统计数据已经成为商场经营决策中越来越不可缺少的重要内容。 门店销售额的计算公式为:门店销售额=客流量×成交率×客单价。 当前,大多数零售商仍然使用交易量(即客流量×成交率)作为门店KPI的衡量标准。然而,正如Ryski在书中指出的,成交率高度依赖于劳动力、库存、客户服务和结账队.  Read the article 

February 7, 2021|

Growth marketing y experimentación: Herramientas clave para el nuevo gerente de marketing

Con el growth marketing la gerencia del área se convierte en un verdadero laboratorio para testear iniciativas. “Mantener a los usuarios interesados durante todo el proceso de compra online y evitar el abandono del carro de compra es una tarea casi titánica,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  Read the article 

February 2, 2021|

Why Amazon Grocery Catapulted To The Top Of America’s Favorites List

A recent survey finds that Amazon has become the preferred source of groceries for the largest number of Americans. “Amazon is a formidable competitor in virtually any category it pursues and I expect that it will build on the momentum from 2020 and continue to become an even bigger player in grocery,” says Mark Ryski, CEO of HeadCount Corporation and a member of the RetailWire Braintrust.  Read the article

January 25, 2021|

Walmart+ Is Getting Into Prime Position To Take On Amazon

Walmart announced that members of its Walmart+ subscription plan will no longer be required to make a $35 minimum purchase to qualify for free next-day and two-day shipping on online orders.  “Removing the minimum will help Walmart add new customers without a doubt,” says  Mark Ryski, CEO of HeadCount Corporation. “The battle for consumers is a slugfest and the removal of the minimum order is part of this. This latest move will create even further distance between Walmart, Amazon, Target and virtually everyone else.” Read the article 

January 20, 2021|

Amazon: The COVID grocer

This week the supermarket world was struck by the news that the market research firm dunnhumby ranked Amazon BB #:283186 as number one in its 2020 retail preference index. “Amazon is a formidable competitor in virtually any category it pursues, and I expect that it will build on the momentum from 2020 and continue to become an even bigger player in grocery,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  Read the article

January 19, 2021|

Amazon Prime Killer? How Is Walmart+ Doing So Far? Tough to Say.

Back in September, following a few months of pandemic-related delays, Walmart finally unveiled Walmart+, the retail giant’s answer to Amazon Prime. In December, meanwhile, Walmart announced that it was dropping the requirement for a $35 minimum purchase for free next-day and two-day shipping on online orders.” “Removing the minimum will help Walmart add new customers without a doubt,”  says Mark Ryski, the CEO of HeadCount Corporation. “The battle for consumers is a slugfest and the removal of the minimum order is part of this. This latest move will create even further distance between Walmart, Amazon, Target and virtually everyone else.”  Read the article 

January 5, 2021|

Is Walmart’s new last-mile delivery program brilliant — or a disaster in the making?

The Uber-like program will have store associates delivering packages on their way home from work. Will it work for Walmart? “Full points to Walmart for thinking about the delivery challenge in a completely new way,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “One of the big benefits is in providing employees an opportunity to earn additional income — essentially “Uberizing” employees’ commute home”. Read the article

December 5, 2020|

Private shopping, online sales and face masks: Black Friday in a pandemic

Social distancing markers and face masks will be as customary as doorbuster deals this Black Friday, as retailers in Delaware look to salvage some holiday business while keeping their customers and employees safe. “It’s as striking as it appears,” Mark Ryski, founder and CEO of Headcount Corp., a company that analyzes retail traffic, said last month. “What we’re seeing is a dramatic acceleration of trends that were substantially already underway….If you’re now just figuring out how to do it, you’re so far behind the curve, you’re going to struggle like hell.” Read the article

November 24, 2020|

商店关闭令零售成为投资热点

有关商店倒闭和破产的故事掩盖了一个事实,即零售业是活跃的投资热点,现金流,首次公开发行(IPO)蓬勃发展,并且机会激增。这是总结。在关于RetailWire上的《华尔街日报》文章的讨论中,HeadCount首席执行官Mark Ryski正确地指出:“当我们看到商店急剧减少时,通常是更大的财务失败的先兆。”换句话说,零售商在决定关闭商店之前管理不善。GlobalData董事总经理Neil Saunders指出“美国市场存在产能过剩”,“零售空间比其他国家还多。”该评论指出,首先扩展到不良位置是决策不力的征兆。Read the article

November 20, 2020|

Chipotle’s Digital-Only Location Anticipates New Era For Quick-Serve Restaurants

Chipotle Mexican Grill announced plans last week to open its first “digital-only restaurant” – The Chipotle Digital Kitchen. The chain said that the new concept will provide the option of having restaurants in urban areas that don’t have the space to accommodate full-size format units. “I have no doubt that the pandemic is causing many of the fast causal restaurants — if not all categories of restaurant — to think creatively about how they approach the dining experience in the future,” says Mark Ryski, CEO of HeadCount Corporation.  Read the article 

November 18, 2020|

Macy’s Makes Do With Dark Stores For The Holidays

Macy’s has decided that it will convert two of its department stores into dark stores that more easily facilitate in-store and curbside pickup of online orders and product returns. “Many retailers are in survival mode and so this is a reasonable approach under this circumstance. However it’s a short-term survival tactic only,” says Mark Ryski, CEO of Headcount Corporation. “Macy’s decision to convert stores into dark locations is a short term tactic to try to serve customers through what will be a brutal holiday season for Macy’s. Using high priced mall real estate for dark store distribution is a losing proposition.” Read the article

October 20, 2020|

Store Closures Mask Retail as an Investment Hot Spot

Stories about store closures and bankruptcies mask the fact that retail is an active investment hot spot where cash flows, IPOs flourish, and opportunities boom. “When we see a dramatic reduction of stores it’s often a precursor of larger financial failure.” In other words, the retailer was poorly managed before deciding to close stores,” says Mark Ryski CEO of HeadCount. Hidden among all the store closings is a healthy, vibrant industry that is attracting huge amounts of investment capital. Read the article 

October 19, 2020|
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