HeadCount in Forbes

What It Means When Retailers Close Their NYC Flagships

“Notwithstanding the additional value flagships provide, the underlying financial realities of these retailers also needs to be weighed — flagships, by definition, are high value assets and if the flagship store is significantly unprofitable, the motivation to sell these sites and close the stores will be strong,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “Ultimately, I believe that closing a flagship — and especially the stores noted in the article — should be a very last resort. The fact that these retailers have made the decision to do so is very telling of what shape their businesses are actually in.” Read the article

January 1, 2019|

Is Kroger Following The Sears Recipe For Disaster?

“Sears’ situation is very different,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation. “As one of the most progressive grocery retailers, Kroger is looking to the future and seeing that digital will be critical to success. It’s not surprising that, in the short-term, this may appear to be myopically focused on digital to the detriment of physical stores, but I doubt that leadership at Kroger is confused about the importance physical stores play in their future.” Read the article

December 18, 2018|

Coming to a City Near You: Ikea, New and (maybe) Improved

The furniture retailer is opening 30 small-store concepts in urban areas and refocusing e-commerce and delivery efforts. Will that lure millennials? “Even the most successful retailers need to disrupt themselves occasionally, and Ikea is a good example,” says Mark Ryski, Author, CEO & Founder of HeadCount Corporation.  “The move to smaller, city-center stores and focusing on online makes good sense. Ikea’s product offering is very compatible with the urban dweller, so smaller stores where these shoppers live makes good sense.” Read the article

November 28, 2018|

Should The Outdoor Industry Welcome Selling On

On August 27, Walmart’s Premium Outdoor Store microsite launched with nearly 50 well-known outdoor brands. “Will it hurt some of the outdoor specialty stores?,” says Mark Ryski, founder and CEO, HeadCount Corp. “Probably, but how is this different than any other category? Ultimately every retailer needs to find their place in the market, and competing against Walmart and Amazon is just part of the market.”  Read the article

September 17, 2018|

“Retailers Ready to Fight for Black Friday Customers” — Las Vegas Review Journal

“The sad reality is that many retailers squander this precious day by being ill-prepared and even worse, if they don’t have store traffic and conversion data, they won’t even know had bad they missed,” retail analytics expert Mark Ryski said. Read the article

November 10, 2011|

“Guest blog: Five Ways to Drive Customer Conversion Rates” — the Toy Book

“Everyday people visit your stores with the intent to buy, but leave without making a purchase. Getting your store to capture even a few more of these lost sales can have a significant impact on your store’s overall result.” Read the article

August 2, 2011|

5 Ways to Turn Shoppers into Buyers — Business News Daily

“When it comes to your business, attracting customers is only half the challenge. Once you’ve got their attention, how do you turn their interest into a purchase?” Read the article

July 28, 2011|

“Retail: The Third Trick” — Business Excellence Magazine

“If you don’t track traffic or measure conversion rate in all your stores today, simply put, you are missing out on an entirely new way to drive sales.” Read the article

July 27, 2011|

“Guest column: 5 Ways to Drive Customer Conversion Rates in Your Stores” — Integrated Solutions for Retailers

“It’s time to start getting the sales needle to move in a positive direction.” Read the article

July 18, 2011|

“You Won’t Find the Answer in the Till” — Travel Goods, Fashion & Accessories Magazine

“Retail marketing investments can be measured, but not by sales results alone.” Read the article

May 14, 2011|

“Converting retail browsers into buyers” — Financial Post

The point at which a browsing customer turns into a buying customer is a puzzle that retailers and technology companies are continually trying to decipher. Read the PDF

June 30, 2007|

“Traffic Counting Can Help Stores Track Down Lost Customers” — Ottawa Citizen

What this is about is retailers understanding how well they are performing with regard to how many people come through their stores. Retailers need to know not only how many sales they are making, but why? Read the PDF

June 16, 2007|
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