Retail has become complex yet the foundation for success is deceptively simple.

It starts with traffic.

HeadCount is a specialized retail analytics firm providing objective, trusted advice and solutions to help our retail partners drive sales and understand their business better. We know that traffic data can and should be be fully leveraged throughout your entire organization if you are truly going to get a great return on your investment in technology.

 

What are we most passionate about?

Assisting executives, functional leaders and store teams to answer critical questions that will help them understand and run their stores better. We’ve listed a handful of questions we regularly work with our clients to answer but they are just the tip of the iceberg:

  • How is your business performing overall relative to opportunity?
  • How effective is your marketing at driving traffic into your stores?
  • How well are your field teams converting the traffic you invest so heavily in getting into your stores?
  • Are you staffing effectively to ensure maximum conversion and great customer service?
  • How well are your new initiatives actually paying off

Retail Business Insight Checklist.

Not sure if you need traffic data? Take the test and find out how many questions you can answer.

 

What is every store visit worth?

Store traffic is a precious and valuable resource, but most retailers simply take it for granted. With store traffic data we can quantify the value of each shopper who visits your stores, focus your store teams on driving up sales per shopper and provide new insights into comparative store performance.

How productive is my store labor?

Are your store employees scheduled and deployed to maximize sales results? Store staff should be scheduled to store traffic in order to most effectively align your labor resources with shopper demand. Using store traffic data, we can help you precisely measure how effectively store teams are performing relative to their own stores’ sales opportunity and benchmark performance across your chain.

Is my store traffic data accurate and reliable?

Once traffic counting cameras are calibrated properly, the accuracy levels need to be maintained. For almost 20 years, data analysts at HeadCount have been designing and refining tools and techniques for identifying and correcting anomalous data . Data hygiene is part of our core service. Notwithstanding what is sometimes ‘sold’ to clients, you can’t set up your traffic counters once and then never monitor, audit, or re-calibrate them again. Clean, reliable data is the foundation of HeadCount’s service.

How can I help my store teams be more accountable for results?

If you want your store teams to be accountable for the results they deliver, then you need to focus on what they control – shopper conversion and average ticket – not sales outcomes. With store traffic insights, your managers will know exactly what’s driving sales and where to focus their attention.

“We could tell from the start that Headcount going to be a great partner, someone we could call on to help us dive in and really look at the results in a whole new way and pull out insights.”

Kevin Thompson, VP Customer Experience, BARNEYS NEW YORK

How can I better prepare my store teams for the holiday?

Are your store managers inundated with data? Do your managers know how to quickly analyze their store traffic trends and spot shopper conversion opportunities – especially during their peak holiday season? Our reporting designed specifically for managers will help them do that.

Looking to maximize sales?

Find out how we can help you and your teams understand your business by looking through the powerful lens of traffic data – the data of opportunity.

Book A Call With One Of Our Experts

How can I help each manager spot missed sales opportunities?

We understand that retail managers are not data analysts. In fact, most retail managers have never been taught how to interpret and apply insights at all. We curate the most important insights and make them immediately actionable in a way they will easily understand.

Is my marketing driving store traffic?

Are your marketing investments driving shoppers into your stores? Measuring the impact of your marketing efforts can be a challenge if you’re only relying on sales results to determine what worked. Store traffic and shopper conversion insights can help you quantify the impact of your marketing investments to make sure you get the biggest bang for your marketing buck.

How can I use data to motivate my team?

Are your marketing investments driving shoppers into your stores? Measuring the impact of your marketing efforts can be a challenge if you’re only relying on sales results to determine what worked. Store traffic and shopper conversion insights can help you quantify the impact of your marketing investments to make sure you get the biggest bang for your marketing buck.

What is the best way to set motivating conversion goals?

Are your marketing investments driving shoppers into your stores? Measuring the impact of your marketing efforts can be a challenge if you’re only relying on sales results to determine what worked. Store traffic and shopper conversion insights can help you quantify the impact of your marketing investments to make sure you get the biggest bang for your marketing buck.

Curious what traffic data could do for your business?

Want the information but don’t have time to read the books? Get curated insights from two-time author and renowned retail industry commentator Mark Ryski.

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