About HeadCount

The Traffic Counter industry is largely comprised of companies that sell traffic counters. Great, but what do you do with the data?

We decided that a better place to focus our energy was on analyzing traffic and conversion data, extracting the insights and helping retailers get the most out of these insights to deliver better business results.

We’ve been analyzing traffic and conversion data since 1994, and during that time we have analyzed mountains of data from a wide range of retailers. We helped pioneer the science of traffic and conversion analytics, and we continue to discover new insights and uses for traffic and conversion data.

In 2005, HeadCount’s Founder and CEO wrote When Retail Customers Count, the first book ever written dedicated to retail traffic and conversion analysis as a primer for retail managers, and in 2011 published Conversion: The Last Great Retail Metric the definitive book on retail traffic and conversion analysis. These books have defined and documented traffic and conversion analytics for the industry and established HeadCount as the undisputed leader in the domain.

We deliver world-class analytics and innovative reporting, but to make a difference in your business these powerful insights need to be “consumed” by your managers – that’s where HeadCount really shines. This is what delivers game-changing results and why leading retailers like Yankee Candle, adidas, Reebok, Lululemon, Tag Heuer, and Barneys New York trust us.


Mark Ryski

Founder & CEO HeadCount Corporation

Mark Ryski is the founder and CEO of HeadCount Corporation a business analytics company specializing in store traffic and conversion analytics.

Widely regarded as a thought-leader in the field of traffic and conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights from basic store traffic and customer conversion data.

Mark speaks extensively and guest lecturers at the University of Alberta’s School of Retailing where he sits on the Advisory Board and was an Ernst & Young Entrepreneur of the Year Finalist in 2007.