Vision & History
As the driving force behind HeadCount and the leading industry voice for the use of brick-and-mortar store traffic and shopper conversion analytics, Mark’s vision is clear: help brick-and-mortar retailers perform better – for their shareholders, their employees and most importantly, their shoppers. Mark first founded HeadCount in 1994 as a small sideline while finishing college. He was working as the marketing manager for a retailer and was trying to figure out if his advertising was working, and that’s when he discovered the power of store traffic data – the rest is history. The journey has taken Mark to the boardrooms of some of the largest, most successful retailers in North America and beyond.
HeadCount CEO & Founder Mark Ryski is retail’s most recognized retail traffic expert
Widely regarded as a thought-leader in the field of traffic and conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights from basic store traffic and customer conversion data. Mark literally wrote the book on brick-and-mortar store traffic and shopper conversion theory – two books actually. Widely considered reference guides for the retail industry. Mark’s articles and commentary are continues to be widely covered in retail and business media such as Forbes and the Wall Street Journal. Mark is a featured Braintrust commentator on RetailWire – the retail industry’s premier online forum of leading experts.