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Convert Traffic Data into Real-world Results
Retailers are constantly struggling to meet sales goals. At the same time, they consistently squander the traffic they already have in their stores and fail to see it as the precious non-renewable resource that it is. For more than two decades, HeadCount has been focused on helping brick-and-mortar retailers overcome this problem. We help our clients leverage insights rather than rely only on intuition. We also help them focus on driving conversion from the traffic they do get, rather than worrying about the traffic they don’t get.
Why Count Traffic?
Using transaction counts as a proxy for store traffic will lead to wrong conclusions. Wrong conclusions lead to bad decisions. Bad decisions lead to poor results. In the data-savvy and challenging world we live in today, it’s reckless to not have traffic counters in all your stores. Similarly, having counters in only some of your stores and extrapolating results across your chain is imprecise. Having counters you don’t trust is a total waste. Having good, clean, reliable traffic data to work from is the best hope retailers have to thrive — and not be left running blind in this ever-more challenging brick-and-mortar retail industry.
Have Confidence in Your Data Investment
It all starts by having trust in your data. That’s why HeadCount provides the best traffic counting technology on the market, installed and calibrated precisely for each of your stores. But, that’s just the beginning. We also provide the best curated insights and automated reporting tools — all based on best practices developed over more than two decades of working with thousands of enterprise-class retail locations. The quality, credibility, and precision we build into all our services is based on the vision and expertise of Mark Ryski, the most recognized traffic and conversion expert and commentator in the industry.
Knowledge Center
Retail Insights Blog
Click to read the latest information about retail technology and data and the most valuable ways to apply retail data insights to grow and understand your business.Read More
Free webinar offers insight on how to convert shoppers into buyers
Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. But their own traffic data will tell them precisely where conversion sags occur everyRead More
Driving Sales Performance with Conversion
There are really only two good reasons for retailers to invest in programs like traffic and conversion analytics: they help save money or make money. Traffic and conversion analytics can do both.Read MorePress Center
Starbucks CEO Demonstrating Why C-Suite Needs To Leave The C-Suite
"Having executives get first-hand experience by working a shift is not new, but it never goes out of style. All executives should commit to spending some time working the front lines so that they can truly understand the employees’ and customers’ experience," says Mark Ryski, Author, CEO & Founder of HeadCount.Read More
Why retailers need a conversion rate optimization program
Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. HeadCount CEO and founder Mark Ryski outlines why a CRO program is a critical strategy in turning traffic and conversion insights into sales. A CRO program is all about analyzing traffic data to determine where conversion sags and identifying stores that are super converters. In the webinar Ryski outlines the must-haves for an effective CRO program. Read More
Brick-and-mortar retailers’ secret weapon: Conversion rate optimization
Mark Ryski, CEO and founder of HeadCount Corp., wonders why conversion rate optimization isn't a retail obsession given the difficult business conditions brick-and-mortar retailers are facing. Read More
Mark Ryski
Vision & History
As the driving force behind HeadCount and the leading industry voice for the use of brick-and-mortar store traffic and shopper conversion analytics, Mark’s vision is clear: help brick-and-mortar retailers perform better – for their shareholders, their employees and most importantly, their shoppers. Mark first founded HeadCount in 1994 as a small sideline while finishing college. He was working as the marketing manager for a retailer and was trying to figure out if his advertising was working, and that’s when he discovered the power of store traffic data – the rest is history. The journey has taken Mark to the boardrooms of some of the largest, most successful retailers in North America and beyond.
HeadCount CEO & Founder Mark Ryski is retail’s most recognized retail traffic expert
Widely regarded as a thought-leader in the field of traffic and conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights from basic store traffic and customer conversion data. Mark literally wrote the book on brick-and-mortar store traffic and shopper conversion theory – two books actually. Widely considered reference guides for the retail industry. Mark’s articles and commentary continue to be widely covered in retail and business media such as Forbes and the Wall Street Journal. Mark is a featured Braintrust commentator on RetailWire – the retail industry’s premier online forum of leading experts.