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Convert Traffic Data into Real-world Results
Retailers are constantly struggling to meet sales goals. At the same time, they consistently squander the traffic they already have in their stores and fail to see it as the precious non-renewable resource that it is. For more than two decades, HeadCount has been focused on helping brick-and-mortar retailers overcome this problem. We help our clients leverage insights rather than rely only on intuition. We also help them focus on driving conversion from the traffic they do get, rather than worrying about the traffic they don’t get.
Why Count Traffic?
Using transaction counts as a proxy for store traffic will lead to wrong conclusions. Wrong conclusions lead to bad decisions. Bad decisions lead to poor results. In the data-savvy and challenging world we live in today, it’s reckless to not have traffic counters in all your stores. Similarly, having counters in only some of your stores and extrapolating results across your chain is imprecise. Having counters you don’t trust is a total waste. Having good, clean, reliable traffic data to work from is the best hope retailers have to thrive — and not be left running blind in this ever-more challenging brick-and-mortar retail industry.
Have Confidence in Your Data Investment
It all starts by having trust in your data. That’s why HeadCount provides the best traffic counting technology on the market, installed and calibrated precisely for each of your stores. But, that’s just the beginning. We also provide the best curated insights and automated reporting tools — all based on best practices developed over more than two decades of working with thousands of enterprise-class retail locations. The quality, credibility, and precision we build into all our services is based on the vision and expertise of Mark Ryski, the most recognized traffic and conversion expert and commentator in the industry.
Knowledge Center
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Press Center
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Mark Ryski, CEO and founder of HeadCount Corp., wonders why conversion rate optimization isn't a retail obsession given the difficult business conditions brick-and-mortar retailers are facing. Read the article.
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Mark Ryski
Vision & History
As the driving force behind HeadCount and the leading industry voice for the use of brick-and-mortar store traffic and shopper conversion analytics, Mark’s vision is clear: help brick-and-mortar retailers perform better – for their shareholders, their employees and most importantly, their shoppers. Mark first founded HeadCount in 1994 as a small sideline while finishing college. He was working as the marketing manager for a retailer and was trying to figure out if his advertising was working, and that’s when he discovered the power of store traffic data – the rest is history. The journey has taken Mark to the boardrooms of some of the largest, most successful retailers in North America and beyond.
HeadCount CEO & Founder Mark Ryski is retail’s most recognized retail traffic expert
Widely regarded as a thought-leader in the field of traffic and conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights from basic store traffic and customer conversion data. Mark literally wrote the book on brick-and-mortar store traffic and shopper conversion theory – two books actually. Widely considered reference guides for the retail industry. Mark’s articles and commentary continue to be widely covered in retail and business media such as Forbes and the Wall Street Journal. Mark is a featured Braintrust commentator on RetailWire – the retail industry’s premier online forum of leading experts.