Home2021-04-21T20:00:29+00:00

Stop squandering your store traffic

Every hour of every day, shoppers visit your stores and leave without buying.

Harness Your Traffic Data
 

Convert Traffic Data into Real-world Results

Retailers are constantly struggling to meet sales goals. At the same time, they consistently squander the traffic they already have in their stores and fail to see it as the precious non-renewable resource that it is.  For more than two decades, HeadCount has been focused on helping brick-and-mortar retailers overcome this problem. We help our clients leverage insights rather than rely only on intuition. We also help them focus on driving conversion from the traffic they do get, rather than worrying about the traffic they don’t get.

What We Offer

“We used transactions but have seen the weakness in that approach now that we actually have HeadCount’s traffic and conversion data”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“I call our traffic and conversion program before HeadCount as purely “observational” because, although people could look at the data, no one really knew what to do with it.”

Kevin Thompson, (former) VP Customer Experience, BARNEYS NEW YORK

“There’s no question that we’ve improved our business where we have deployed this HeadCount conversion culture and approach.”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“We partnered with HeadCount on a rigorous six-month Conversion Improvement Test.  There were so many benefits to working with HeadCount on this program; I can’t imagine not using them.”

Rachel Williamson, (former) VP Store Operations, JUSTICE

“We are expanding our operational dashboard so we better understand how our omnichannel practices are working in our business. We couldn’t do that if we didn’t have inquisitive people to work with who have ideas about how to pursue that. HeadCount, as our partner, has those ideas.”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“Now store managers actually wait to get the report to do their scheduling for the day and to map out their teams. They want the HeadCount report in their hands.”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“There’s no question that we’ve improved our business where we have deployed this HeadCount conversion culture and approach.”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“Before HeadCount, we had access to plenty of reports, but none of them could be changed – ‘what you see is what you get’ reporting. Having the data and actually using it are two different things.”

Kevin Thompson, (former) VP Customer Experience, BARNEYS NEW YORK

“HeadCount has helped us company focus on true conversion metrics instead of transactions as a proxy for conversion.”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“HeadCount has really put us on the right track and provides the basic metric that we use to measure most, if not all, of our innovation initiatives.”

Jeff Donaldson, (former) Executive Director, GAMESTOP TECHNOLOGY INSTITUTE

“We could tell from the start that Headcount going to be a great partner, someone we could call on to help us dive in and really look at the results in a whole new way and pull out insights.”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“We could tell from the start that Headcount going to be a great partner, someone we could call on to help us dive in and really look at the results in a whole new way and pull out insights.”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“I highly recommend HeadCount and am impressed by the company’s professional, quality service and responsive team. If you are looking for something to really improve your business and get engagement with your store managers and district managers, HeadCount is the partner to help you do that.”

Alex Winiecki, (former) SVP of Retail, YANKEE CANDLE

“With HeadCount reporting, what is truly exciting for everyone is that we can look at the data differently and the information is so easy to understand”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“The HeadCount report is all about planning the day ahead, looking at what to expect and understanding what’s going on in other stores. It’s much more forward-thinking than a spreadsheet that merely reports results.”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“Yankee Candle’s traffic and conversion program is driving incremental sales and profit, but it wasn’t always that way. It took a shift in thinking and the right partner – which it found in HeadCount.”

Alex Winiecki, (former) SVP of Retail, YANKEE CANDLE

Why Count Traffic?

Using transaction counts as a proxy for store traffic will lead to wrong conclusions. Wrong conclusions lead to bad decisions. Bad decisions lead to poor results. In the data-savvy and challenging world we live in today, it’s reckless to not have traffic counters in all your stores. Similarly, having counters in only some of your stores and extrapolating results across your chain is imprecise. Having counters you don’t trust is a total waste. Having good, clean, reliable traffic data to work from is the best hope retailers have to thrive — and not be left running blind in this ever-more challenging brick-and-mortar retail industry.

Questions Traffic Counts Answer

“Now store managers actually wait to get the report to do their scheduling for the day and to map out their teams.”

Kevin Thompson, (former) VP Customer Experience , BARNEYS NEW YORK

“It is the hourly data available through the new HeadCount system that has made all the difference, because it provides the actual information needed to change perception and ultimately behavior at store level.”

Morgan Fisher, District Manager, CYCLE GEAR

“Being able to accurately measure how well we are increasing conversion down to the hour, gives me the confidence to encourage my team not to get stuck in a routine.”

Morgan Fisher, District Manager, Cycle Gear

“When I speak to my Board of Directors and they ask ‘so how’s traffic doing’ I can now tell them that I believe we are doing the right thing. Our results show it.”

Rodger O'Keefe, VP Store Operations, CYCLE GEAR

“When I speak to my Board of Directors and they ask ‘so how’s traffic doing’ I can now tell them that I believe we are doing the right thing. Our results show it”

Rodger O'Keefe, VP Store Operations, CYCLE GEAR

“All the field managers seeing the data has been transformational. It is so easy for them now, whereas before they had to try to remember how busy they were.”

Rodger O'Keefe, VP Store Operations, CYCLE GEAR

“When I speak to my Board of Directors and they ask ‘so how’s traffic doing’ I can now tell them that I believe we are doing the right thing. Our results show it.”

Rodger O'Keefe, VP Store Operations, CYCLE GEAR

“It’s an investment I’d do 10 out of 10 times for sure. After just a few short months, we were already seeing it as a great investment.”

Rodger O'Keefe, VP Store Operations, CYCLE GEAR

“We thought we had everything we needed, but until HeadCount, we didn’t know what was truly possible.”

Scooby Roach, District Manager, CYCLE GEAR

“HeadCount helped deliver a real, measurable business impact. One of the suggestions that HeadCount gave us that was 100% correct, was don’t compare your conversion rate to your neighbors but compare it to yourselves and what you could do differently to improve in your store.”

Alex Winiecki, (former) SVP of Retail, YANKEE CANDLE

Have Confidence in Your Data Investment

It all starts by having trust in your data. That’s why HeadCount provides the best traffic counting technology on the market, installed and calibrated precisely for each of your stores. But, that’s just the beginning. We also provide the best curated insights and automated reporting tools — all based on best practices developed over more than two decades of working with thousands of enterprise-class retail locations. The quality, credibility, and precision we build into all our services is based on the vision and expertise of Mark Ryski, the most recognized traffic and conversion expert and commentator in the industry.

Trust our Expertise

“Staples leaders know understanding traffic and conversion is something that could change my store, change my operation and drive sales.”

Lindsay Gillians Manager Retail Customer Experience, STAPLES CANADA

“HeadCount is exceedingly good at showing people throughout the organization how the data can help them to understand what the insights meant and how to put them to practical use. They got rave reviews.”

Alex Winiecki, (former) SVP of Retail, YANKEE CANDLE

Knowledge Center

Learn More About Traffic & Conversion

Mark Ryski

Vision & History

As the driving force behind HeadCount and the leading industry voice for the use of brick-and-mortar store traffic and shopper conversion analytics, Mark’s vision is clear: help brick-and-mortar retailers perform better – for their shareholders, their employees and most importantly, their shoppers.  Mark first founded HeadCount in 1994 as a small sideline while finishing college. He was working as the marketing manager for a retailer and was trying to figure out if his advertising was working, and that’s when he discovered the power of store traffic data – the rest is history.  The journey has taken Mark to the boardrooms of some of the largest, most successful retailers in North America and beyond.

HeadCount CEO & Founder Mark Ryski is retail’s most recognized retail traffic expert

Widely regarded as a thought-leader in the field of traffic and conversion analytics, he and his team are developing new and innovative techniques for extracting powerful insights from basic store traffic and customer conversion data.  Mark literally wrote the book on brick-and-mortar store traffic and shopper conversion theory – two books actually. Widely considered reference guides for the retail industry.  Mark’s articles and commentary are continues to be widely covered in retail and business media such as Forbes and the Wall Street Journal.  Mark is a featured Braintrust commentator on RetailWire – the retail industry’s premier online forum of leading experts.

Mark’s Industry Commentary
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