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Burlington banks on in-store shopping

According to the NRF, the hottest apparel retailers in terms of market share gains are TJX, Ross Stores and Burlington. It might be a coincidence, but these three retailers make little or no use of ecommerce. “While this move may seem counterintuitive in the connected world we live in today, for Burlington it just makes sense. The ‘treasure hunt’ category is one of the truly few concepts that simply doesn’t lend itself well to online shopping,” says Mark Ryski, CEO of retail analytics firm HeadCount Corp. Read the article