Headcount Corporation’s Traffic & Conversion Program helped Cycle Gear drive revenue, improve their bottom line and shift to a ‘conversion culture’.
Despite tough headlines for many of the industry’s biggest retailers, one specialty retailer is bucking the trend and demonstrating what is possible.
Just five months after launching HeadCount Corporation’s traffic and conversion program, Cycle Gear improved their revenue and, more importantly, their bottom line. In a detailed customer use case, Rodger O’Keefe, Vice-President Store Operations says he has seen several critical advantages of Cycle Gear’s new approach to conversion:
“My wage budget has been well in line and yet I’m getting better results,” says Rodger O’Keefe, Vice-President of Store Operations for Cycle Gear. “When I speak to my Board of Directors and they ask ‘how’s traffic doing’ I can now tell them we are doing the right thing. Our results show it,” says O’Keefe.