Macy’s is looking into spreading holiday promotions, extending hours and playing up curbside pickup to better manage crowds this upcoming holiday season. Seasonal success, however, may be in large part out of retailers’ hands this year. “The holiday season will be entirely contingent upon the pandemic,” says Mark Ryski, CEO of Headcount Corporation. “If the economy continues to lurch forward and progress is being made on a vaccine or treatments, then I would expect to see a strong holiday season. However, if the virus spread continues unabated and retailers are forced to re-close some locations, then I would expect a weak holiday season.” Read the article