Retailers work hard to understand what kind of store experience they're delivering for their valued shoppers. But their own traffic data will tell them precisely where conversion sags occur every hour — a telltale sign that customers are not having a good shopping experience. Watch HeadCount's Founder & [...]
Some of the most headline-grabbing retail technology is just the kind of stuff that retailers are hesitating to adopt. But robots, drones, beacons and facial recognition have thus far been adopted by fewer than 10 percent of [...]
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it – he says, retailers often don’t have a [...]
Declining store traffic is often cited as the key reason why sales are down, but retail analytics expert and two-time author, Mark Ryski has a different take on it. He says, retailers often don’t have a [...]
Headcount Corporation’s Traffic & Conversion Program helped Cycle Gear drive revenue, improve their bottom line and shift to a ‘conversion culture’. Despite tough headlines for many of the industry's biggest retailers, one specialty retailer is bucking [...]
Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of [...]
Mark Ryski is the leading authority and commentator on retail traffic and conversion analytics. If you have a question about the power and importance of these metrics, submit your question and Mark will address your question directly or will post a detailed response on your topic in this Retail Insights section.