Middle-market retailers are under particularly intense pressure from the COVID-19 outbreak — they lack the resources that larger retailers can tap to survive the crisis, and they may not qualify for the same relief being made available to smaller companies. “Virtually every business is being affected by the crisis and can make a strong case for federal government support,” says Mark Ryski, Founder and CEO of HeadCount Corporation. “But the federal government is so preoccupied with life-saving efforts, I just don’t think middle-market retailers are going to hit high on the priority list,” says Mark Ryski, Author, CEO & Founder of HeadCount Corp.