Thought Leadership

Retail Traffic Counters

Step 1

Don’t Waste Money on the Wrong Store Traffic Counters

Traffic counting in retail stores has been around for as long as retailing itself. There’s been a lot of technology changes over the years. It can be very confusing as every traffic counting manufacturer has their own claims.

HeadCount doesn’t manufacture a proprietary device and, therefore, has been in a strong position to objectively evaluate, install, and monitor the effectiveness of a variety of traffic counters for 20 years.

Step 2

Understand the ‘Count Zone’

Is your traffic counter double counting shoppers? Or worse...shopping carts? All traffic counters have pros and cons, but 3D (or three-dimensional stereoscopic cameras) are among the most accurate. And they have many advantages.

Understanding what is in the ‘count zone’ is critical for your staff (and you!) to have confidence that you are getting the most accurate count of actual shoppers that you can.

Convert More Visits
into Sales

Every hour of every day, shoppers visit but leave without buying. Knowing how many
people visit and when will enable you to understand your sales opportunities and
pinpoint—to the hour of the day—where you’re missing sales opportunities.

Book a No-Obligation Call

We work with retailers of every size and category. Whether you have one store or a thousand or more, we can help you make the most of every store visit. Book a call with one of our experts today. No hard-selling; we value long-term relationships - let’s start ours today.

Affordable, Flexible & Complete

Curious about how else the right retail traffic counters and industry-leading insights and reporting tools could help your marketing, finance, store operation and field teams drive more business? Reach out to our expert team and start your journey.