In some jurisdictions, wearing masks is now mandatory when in public. In others, it isn’t. Some jewelers have been “strongly encouraging” or “politely asking” customers to wear masks. The implication is clear: They want customers to wear them. They don’t want to force them to. “Retailers have an obligation to provide a safe environment for the employees and shoppers, regardless of how politically incorrect that might be. Countries that have had the best results in minimizing spread, such as South Korea, have adopted face masks en masse. If some customers don’t feel comfortable with or don’t agree with face masks, they are free to shop at other stores,” says Mark Ryski, Author, CEO & Founder of HeadCount Corp.