Don’t waste time and money on the wrong traffic counter. Before you invest in technology, decide what questions you need your new data to answer. To help you shortlist the most critical insights, review our ‘Retail Insight Checklist’.

Don’t waste time and money on the wrong traffic counter. Before you invest in technology, decide what questions you need your new data to answer. To help you shortlist the most critical insights, review our ‘Retail Insight Checklist’.

Get the pros and cons of the tree leading types of traffic counters. Understand how the traffic counter actually counts.

1. Don’t Waste Money on the Wrong Store Traffic Counters

Traffic counting in retail stores has been around for as long as retailing itself. There’s been a lot of technology changes over the years. It can be very confusing as every traffic counting manufacturer has their own claims.

HeadCount doesn’t manufacture a proprietary device and, therefore, has been in a strong position to objectively evaluate, install, and monitor the effectiveness of a variety of traffic counters for 20 years

Download PDF: Don’t Waste Time and Money on the Wrong Traffic Counter

2. Is Your Traffic Counter Double Counting Shoppers… or worse… Shopping Carts?

All traffic counters have pros and cons, but 3D (or three-dimensional stereoscopic cameras) are among the most accurate. And they have many advantages.

Understanding what is in the ‘count zone’ is critical for your staff (and you!) to have confidence that you are getting the most accurate count of actual shoppers that you can.

Download PDF: Is Your Traffic Counter Double Counting

Curious How the Right Retail Traffic Counters Could Help you Sell More?

Ask us about the best retail traffic counters and discuss the benefits our
third-party Count Accuracy Audit.

HC Checklist Cover