Retailers seeking to drive sales and boost customer loyalty need an effective conversion rate optimization program for both physical and online stores. HeadCount CEO and founder Mark Ryski outlines why a CRO program is a critical strategy in turning traffic and conversion insights into sales. A CRO program is all about analyzing traffic data to determine where conversion sags and identifying stores that are super converters. In the webinar Ryski outlines the must-haves for an effective CRO program.