Shoppers are flowing back into retail stores after two years of COVID-19 and the quest is on to convert shoppers into buyers as well as engaged and loyal customers.  One proven approach is developing an effective conversion rate optimization (CRO) program and taking a deep dive into store traffic to determine where conversion is lacking as well as identifying “super converters. These are stores that benchmark “what’s possible” and likely hold the secret to unlocking chainwide conversion rate improvement, says Mark Ryski Founder & CEO of HeadCount. Read the article.