Back in September, following a few months of pandemic-related delays, Walmart finally unveiled Walmart+, the retail giant’s answer to Amazon Prime. In December, meanwhile, Walmart announced that it was dropping the requirement for a $35 minimum purchase for free next-day and two-day shipping on online orders.” “Removing the minimum will help Walmart add new customers without a doubt,” says Mark Ryski, the CEO of HeadCount Corporation. “The battle for consumers is a slugfest and the removal of the minimum order is part of this. This latest move will create even further distance between Walmart, Amazon, Target and virtually everyone else.”