“Discounting to drive traffic may produce a bump in short-term results, but will ultimately exacerbate Nordstrom’s challenges,” wrote Mark Ryski, CEO of HeadCount Corporation. “It’s clear consumers are changing, and so adjusting merchandising mixes to reflect this is what every thoughtful retailer should be doing. Nordstrom’s business model is premium product with premium service – they need to get back to their roots, focus on the market segment that they are great at and stop trying to ‘me too’ with strategies that will please short-sighted Wall Street analysts.”