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HeadCount News Features

Brick-and-mortar retailers’ secret weapon: Conversion rate optimization

October 20, 2017|

Today many brick-and-mortar retailers track store traffic and measure conversion, but the question is, what do they actually do to optimize their in-store conversion rates? The answer for many is, not much. There are a number of factors that may be preventing CRO from taking hold with brick-and-mortar retailers, but just like online marketers discovered after the dot-com bust, focusing on conversion can not only help them survive, but even thrive despite traffic declines.  Read the article.

Retail: Target trabaja plan para rediseñar 1,000 tiendas para el 2021

Target Corporation, cadena de grandes almacenes, se encuentra en el sexto año de su intento por abrir tiendas más pequeñas.  La compañía probará el 2021 un nuevo formato en áreas urbanas densas que es aproximadamente la mitad del tamaño de sus locales actuales.  “Creo que la aspiración de Target de reducir la fricción del comprador está en el camino correcto”, señaló Mark Ryski, CEO de la firma de análisis de negocios HeadCount.  Read the article

March 20, 2020|

Modell’s Needs To Figure Out What It Did Wrong

Family-owned chain Modell’s Sporting Goods, a familiar retailer throughout the northeastern U.S., is preparing to declare bankruptcy. The CEO’s unusual step late in February to keep the company afloat by reaching out publicly to crowdsource funds has proven unsuccessful.  “I don’t recall ever seeing a CEO attempt to appeal to the market in such a candid and vulnerable way,” wrote Mark Ryski, CEO of HeadCount Corporation. “And while I give Mitchell Modell credit for trying to leverage social media, his pleas for support makes him and his company appear disturbingly desperate. I don’t think this will help Modell’s situation – in fact, it may make it worse.” Read the article

March 10, 2020|

Secondhand Is Hot, But Will Nordstrom Get Burned?

Secondhand clothing has found a home at Nordstrom. The department store retailer has launched a new resale concept — See You Tomorrow — online and at the Nordstrom flagship in New York City. “I really admire Nordstrom’s entry into the secondhand market, especially from an environmental perspective,” says Mark Ryski, CEO of HeadCount Corporation. “And it may be a way to win younger shoppers who can’t afford new product and are much more open to secondhand merchandise.” Read the article

February 4, 2020|

New Walmart U.S. CEO Brings Retention Lessons From Sam’s Club

John Furner, Walmart U.S.’s new CEO, said the first step he took to drive employee satisfaction when leading Sam’s Club was to invest significantly in retention, particularly team leaders that guide departments. “Training, work-life balance and recognition are all important elements for retention,” wrote Mark Ryski, CEO of HeadCount Corporation. “And while it’s hard to say exactly which aspects will have the most impact on retention, the trend is clear: thoughtful retailers are re-investing in their people and they are delivering better business results. I don’t think this is a coincidence.” Read the article

January 21, 2020|

アメリカで常態化する「購入後の返品」、小売店の対応策は?

今年のクリスマス商戦、小売店はさまざまな意味で、八方ふさがり的な状況にある トラフィックデータ専門企業「ヘッドカウント(HeadCount)」の最高経営責任者(CEO)マーク・リスキ(Mark Ryski)はBrainTrustで、「カテゴリーを問わず、商品を無料で返品できると消費者は考えるようになった。従って、競合他社が進んで返品無料サービスを提供している場合は、この特典を消費者から取り上げる簡単な方法はないと思う」というコメントを投稿している。Read the article 

December 23, 2019|

Five Below Ventures North Of $5

Five Below has made the decision to start selling some products for more than $5. The higher prices address rising costs and offer the opportunity to stock costlier items at “extreme value” in the home and tech categories. “This seems to be the awkward discussion all price-point branded retailers find themselves having when prices start to escalate — which they often do,” says Mark Ryski, CEO of HeadCount Corporation. “Overall, Five Below has established a loyal following of mostly young people who are into cheap stuff…Some people will be offended by the move; others won’t care or will hardly even notice.”  Read the article

November 27, 2019|

Furner inherits sound business, faces high expectations

John Furner, the relatively new CEO of Walmart U.S., is a Walmart lifer at 45 years old. He has logged 26 years at the retail giant. Walmart is one of the darlings of Wall Street. Mark Ryski, CEO of HeadCount Corp., says Walmart’s impressive results and pursuit of technology and innovation will likely continue under Furner’s leadership. “The greatest challenges Furner faces will be to build on and advance an organization with the size and success of Walmart and continue to battle against Amazon at the same time. I also think that Furner’s history within the organization, starting as an hourly associate and working his way up, gives him a unique perspective on all aspects of the business.” Read the article

November 26, 2019|

Is the environment Amazon’s Achilles heel or opportunity?

“It’s undeniable that humanity is creating waste and pollution at unprecedented levels.  Online shopping is a major and accelerating contributor, not only in packaging, but also in the tons of carbon pumped out by the cars, trucks and airplanes that deliver them. While the environmental impact of online shopping is hardly an Amazon-only issue, they are an undisputed leader and they set the standard others follow”, says Mark Ryski author, CEO & Founder of HeadCount Corporation.   Read the article 

November 15, 2019|

Mall Traffic Is Rising, but Department Stores May Still Be Doomed

More sales-driving innovation is needed. To its credit, the department store industry is on the right track. Adding restaurants to the mix is a bold step to be sure, as is introducing services like haircuts and styling help. But as HeadCount Corp. CEO Mark Ryski says:”Traffic for the sake of traffic does retailers no good.” His prescription for players like Macy’s, Penney’s and Nordstrom? “Food courts, waterparks and skating rinks are all well and good, but retailers need to provide shoppers with reasons to visit their stores, and not just rely on mall walkers to stumble upon their stores.” Read the article

November 12, 2019|

Walmart Begins In-home Delivery in Select Markets

Walmart officially began delivering groceries to the inside of customers’ homes and refrigerators this week in Kansas City, Pittsburgh and Vero Beach, Fla., with the potential to serve more than one million customers.Mark Ryski, CEO of HeadCount Corporation said these concerns of privacy will likely stunt adoption. Read the article 

October 15, 2019|

As Target and Toys R Us Partner Up, Is It a Sign of More to Come?

Toys R Us was taken private in 2005 as a means of saving the organization, but that didn’t help; the company filed for Chapter 11 bankruptcy in 2017. It never truly solved its debt and growth challenges and opted to call it quits last year.  Mark Ryski, CEO & Founder of HeadCount Corporation says “this sounds like a test drive for an acquisition of some kind by Target of the Tru Kids assets.”  Read the article 

October 12, 2019|

Experts Dispute UBS’s Advice For ‘No-Growth’ Nordstrom

“Discounting to drive traffic may produce a bump in short-term results, but will ultimately exacerbate Nordstrom’s challenges,” wrote Mark Ryski, CEO of HeadCount Corporation. “It’s clear consumers are changing, and so adjusting merchandising mixes to reflect this is what every thoughtful retailer should be doing. Nordstrom’s business model is premium product with premium service – they need to get back to their roots, focus on the market segment that they are great at and stop trying to ‘me too’ with strategies that will please short-sighted Wall Street analysts.” Read the article

July 15, 2019|
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