HeadCount News Features

5 Ways to Turn Shoppers into Buyers — Business News Daily

“When it comes to your business, attracting customers is only half the challenge. Once you’ve got their attention, how do you turn their interest into a purchase?” Read the article

July 28, 2011|

“Retail: The Third Trick” — Business Excellence Magazine

“If you don’t track traffic or measure conversion rate in all your stores today, simply put, you are missing out on an entirely new way to drive sales.” Read the article

July 27, 2011|

“Guest column: 5 Ways to Drive Customer Conversion Rates in Your Stores” — Integrated Solutions for Retailers

“It’s time to start getting the sales needle to move in a positive direction.” Read the article

July 18, 2011|

“You Won’t Find the Answer in the Till” — Travel Goods, Fashion & Accessories Magazine

“Retail marketing investments can be measured, but not by sales results alone.” Read the article

May 14, 2011|

“Converting retail browsers into buyers” — Financial Post

The point at which a browsing customer turns into a buying customer is a puzzle that retailers and technology companies are continually trying to decipher. Read the PDF

June 30, 2007|

“Traffic Counting Can Help Stores Track Down Lost Customers” — Ottawa Citizen

What this is about is retailers understanding how well they are performing with regard to how many people come through their stores. Retailers need to know not only how many sales they are making, but why? Read the PDF

June 16, 2007|

“Counting on Numbers” — Canadian Retailer

For London Drugs Inc. in Richmond, B.C., analyzing store traffic is a key part of maximizing staff efficiency in 68 locations, according to Clint Mahlman, Vice-President of Retail Operations and Distribution. Read the PDF

January 16, 2007|

Studying Patterns Improves Sales — Edmonton Journal

When Harry Kipnes wanted to know exactly how well his 22 cellphone stores were attracting shoppers and closing sales, he turned to in-store traffic analysis. Customer traffic analysis highlights weak points at bottom-line level. Read the PDF

December 20, 2006|

Solutions to Scarce Retail Staff — Edmonton Journal

Employee sharing and more technology are seen as solutions to better use scarce retail staff. Innovative hiring, technological savvy and improved training can help stores deliver good service during the busy holiday season, say local retail experts. Read the PDF

December 14, 2006|

“Does Your Advertising Work?” — Retail Connections

The problem with using sales as the sole measure of advertising effectiveness is that sales is the end result of a long chain of processes, of which advertising is only one. And quite often, that focus on sales results can lead us to some erroneous conclusions. Does Advertising Work

April 17, 2005|

“Why Count Customers?” — Retail Connections

Yet despite this wealth of data, most retailers are still missing an essential piece of the performance puzzle. The problem with exclusively sales-oriented information is that it can only tell us what happened, not how it happened. This distinction is critical to our understanding of how to change outcomes in the future. Read the PDF

October 17, 2004|
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