Retail sales are hard enough to get at the best of times. Why make it harder?
Here are 5 proven ways to boost results.
1. Two Questions That Will Help You Sell More
You’re frustrated that the millions you’re spending on marketing aren’t translating into the sales you expected. But the problem is your store teams don’t have what they need to make that happen. The good news is…you can easily give it to them.
Download PDF: Two Questions that Will Help Your Stores Sell More
2. Using Transaction Counts Instead of Traffic Counts is a Really Bad Idea
Lots of retailers still rely on their sales transaction counts as a proxy ‘or approximation’ for their store traffic counts. Sales transaction counts only represent those store visitors who actually made a purchase. But what about the people who visit your store, but leave without buying?
Download PDF: When Using Transaction Counts is a Bad Idea
3. These Retail Blind Spots Are Making You Miss Your Sales Targets
The pressure to drive sales is on. But you’ll never get there if you can’t lose the blind spots that keep you from key operational insights that can help you make better decisions and deliver better results. Traffic data eliminates two blind spots that are guaranteed to kill sales.
Download PDF: Retail Blind Spots Are Making You Miss Your Sales Targets
4. Just Telling Stores to Sell More is Pointless – Especially Since It’s Easy to Actually Help Them
Shoppers are visiting the store, but they’re leaving without buying. And it’s the conversion sag that indicates exactly where this is occurring. Spotting missed sales opportunities isn’t difficult if you have the right data and it’s presented in right way.
Download PDF: Just Telling Stores To Sell More is Pointless
5. Extrapolating Traffic Data from Sample Stores Leads to Worthless Insights
Your stores are really as unique as a fingerprint. No two of them are alike. If you’re going to understand store traffic trends and store performance, then the only way that you can do that is to track traffic in each and every one of your stores.
Download PDF: Extrapolating Traffic Data Leads to Worthless Insights