If retailers focused as much attention on converting the traffic they already get in their stores as they do worrying about the traffic they don’t get, their results would be significantly better.
There’s a lot retailers can do to improve their results despite lower store traffic. The plain truth of it is that in today’s retail environment, no retailer can afford to squander their store traffic – it should be treated as a precious, non-renewable resource.
For those retailers who are doing all the right things – measuring store traffic, focusing store teams on productivity, providing enough labor to serve customers – keep going. That’s the formula to deliver the best results – even in a retail world of declining store traffic. For everyone else, there are a number of things you need to do.
Click to download the Whitepaper called Traffic Trouble – What are retailers going to do about it, including 5 Things Retailers need to do to thrive in a declining store traffic world.