Walmart announced that members of its Walmart+ subscription plan will no longer be required to make a $35 minimum purchase to qualify for free next-day and two-day shipping on online orders. “Removing the minimum will help Walmart add new customers without a doubt,” says Mark Ryski, CEO of HeadCount Corporation. “The battle for consumers is a slugfest and the removal of the minimum order is part of this. This latest move will create even further distance between Walmart, Amazon, Target and virtually everyone else.”